Every May, streets across the Philippines burst with color as towns and barangays hold Flores de Mayo celebrations. At the heart of this festivity is the Sagala — a grand procession of young women dressed in stunning gowns, portraying queens and virtues in a visual spectacle that’s both religious and cultural.

The History Behind Sagala

The Sagala, also known as the Santacruzan, dates back to the Spanish colonial period. It commemorates the legendary search of Reyna Elena and her son, Emperor Constantine, for the Holy Cross in Jerusalem. Over time, the celebration evolved into a uniquely Filipino tradition that blends Catholic devotion with pageantry.

Traditionally held on the last day of May, the Sagala is now a much-anticipated event in many towns and cities across the country, especially in Laguna and other parts of Southern Luzon.

How Sagala Is Celebrated Today

Weeks before the event, barangays and parishes begin preparations — selecting sagalas (female participants), assigning roles, rehearsing the parade route, and, of course, choosing the perfect gowns. The procession typically starts in the late afternoon and winds through main roads before culminating in the town plaza or church grounds.

Each sagala represents a figure — from biblical queens like Reyna Esther, Reyna Judith, and Reyna Elena, to virtues like Reyna Fe (Faith), Reyna Esperanza (Hope), and Reyna Caridad (Charity). These roles often dictate the style and grandeur of each gown.

To add excitement, some communities host friendly competitions during or after the procession:

Winning or not, the Sagala is a cherished moment — a celebration of femininity, heritage, and community.

Gowns Fit for a Queen

Gowns worn during the Sagala are nothing short of regal. Styles vary depending on the role, but the most popular choices include:

👑 Ball Gowns

Full-skirted, structured, and dramatic — perfect for portraying Reyna Elena or other high-ranking figures. Learn about all the top gown styles to find the perfect silhouette for your role.

🕊️ Filipiniana-Inspired Cuts

Featuring butterfly sleeves and native embroidery, these gowns honor Filipino heritage with timeless grace.

🌸 Floral Accents

Since the event is part of Flores de Mayo (Flowers of May), many gowns are adorned with floral lace, appliqué, or beadwork to match the season.

🌈 Soft, Elegant Colors

While white and pastel tones remain popular, bold jewel tones like emerald, royal blue, and ruby red are also seen for major roles. Discover what your gown color choice reveals about your personality.

The Meaning Behind the Moment

More than just a parade, the Sagala is a rite of passage for many young Filipinas — often their first time wearing a formal gown and participating in a community celebration. It’s a moment where culture, faith, and beauty come together.

One of our team members at the shop often shares her memory of her own Sagala. She recalls walking down the flower-lined streets of her hometown in Laguna, wearing a borrowed gown two sizes too big — lovingly pinned in place by her lola. It wasn’t the fanciest dress, but she says the feeling of being part of something so beautiful and deeply rooted in tradition stayed with her for life. That memory, she says, is what fuels her love for helping others look and feel their best during this cherished time.

Whether you’re a proud parent, a first-time Reyna Elena, or simply admiring the elegance of it all, the Sagala is a reminder of how Filipino traditions continue to bloom year after year.

👑 Ready to Find Your Sagala Gown?

✨ Learn more about our rental process 👗 Browse our available gowns

Let’s make your Flores de Mayo unforgettable.